Most coaches are struggling to get coaching clients willing to pay them what they are worth. One reason is that most coaching websites sit somewhere on the scale between inadequate … Read more
I dislike it when people start with “People are always asking me…” because it’s usually bollocks. But, ya know, seriously, people are fucking always asking me what AI tools I … Read more
TL:DR: If you’re using AI tools like ChatGPT or Claude to create content and still struggle to get coaching clients, your prompts are the problem. This guide teaches the CRAFTY method … Read more
If the 2025 ICF Global Coaching Study were a person, it would be Donald Trump. A few grains of truth wrapped up in some high-class bullshittery, self-delusion, and fantasy that … Read more
TL:DR Tim Brownson, a veteran coach, now advocates for coaches to have insurance. This post outlines six critical types of insurance, including professional liability, general liability, loss of earnings, and … Read more
If you want a broader array of AI tools to help you with your coaching practice, check out the best AI tools for coaches. Most coaches are more familiar with … Read more
TL:DR Generally speaking, coaches don’t need ICF accreditation. Coaching isn’t regulated, clients rarely ask, and marketing matters more. However, if targeting corporate or executive clients, ICF credentials (ACC, PCC, MCC) … Read more
TL;DR: If you’re trying to attract coaching clients with AI-generated content, be cautious. Here’s how to tell if what you’re writing (or reading) has probably come from ChatGPT, Gemini or Claude: … Read more
TL;DR: Starting a successful coaching business in 2025 requires more than passion; it demands strategic preparation and effective marketing. While many new coaches struggle due to a lack of business … Read more
TL:DR The rather dubious 2025 ICF coaching study notwithstanding, is the ICF a legit “gold standard” or just an expensive hamster wheel? In 2025, the ICF still offers solid coach-training … Read more