Do you feel frustrated that you’re not further along with your coaching journey?
Do you feel like you weren’t readily equipped by your training company to attract well-paying clients?
Or, are you just about to set off on your new career path and realise that you should get your marketing ducks in a row first?
If you answered yes to any of the above then woo-hoo baby, you’re in the right place!
The Fully Booked Coach course starting on October 23rd 2022 is designed for brand-new coaches and those wanting to attract more paying clients.
The Fully Booked Coach® course
It’s a 14-module live interactive course spread over 4 months that will be attended by a supportive cohort of only a dozen like-minded individuals.
It will condense and simplify the most useful, pertinent and relevant up-to-date marketing information that will help you to become a fully booked coach.
And it will be delivered by somebody with 38 years of marketing, sales and coaching experience.
That’s me, Tim Brownson, doing the delivering by the way.
And no, that wasn’t a typo, I really am that old and have spent that long doing this shit.
“That’s all very nice Tim, but what’s included in The Fully Booked Coach Course?” You’re almost certainly asking yourself
Well, how wonderful that you are because here is the curriculum.
There is no course planned for 2023
Course Curriculum
Module 1
Understanding your core values
Your core values are not just the bedrock your coaching practice is built upon, they are the bedrock your LIFE is built upon.
Your core values give you your why and they must not be compromised if you want to become a fully booked coach.
Hundreds of coaches use my book The Clarity Method to help their clients figure out their core values, but not nearly enough use it on themselves first.
I will demo this incredibly powerful method on a course attendee whilst explaining the thought process behind every element.
What you will learn:
- How to stay motivated if the going gets tough
- Why anti-values are just as powerful as core values but frequently get overlooked by coaches
- The reason some people will make great clients for you and others not so much
Module 2
Figuring out pricing and packages
Your pricing should be based on what you need to maintain the lifestyle you require/desire and the value you can deliver to your clients.
My guess is that you’re undervaluing what you do and thus undercharging (or considering undercharging) your clients
What you will learn:
- Why there is no such thing as a going rate
- Whether you should charge monthly, or in packages
- How to remove any limiting beliefs about what you’re worth
Module 3
Developing your niche
A niche will make you look like an expert and allow you to position yourself as the coach to hire for your ideal client.
It will also allow you to build relationships quickly and be able to charge more for your services.
Only as recently as 2018 (in other words, pre-pandemic), it was possible to survive and thrive as a coach without a niche. Not anymore.
What you will learn
- A simple tool for helping you figure out your niche
- Why it can be a mistake to choose a niche just because you know that sector intimately
- The reason why the narrower your niche the more you can charge
Module 4
Building your client avatar (ideal client)
Knowing your client avatar (ideal client) makes writing newsletters, producing content and interacting on social media simple and straightforward.
It allows you to talk directly to the people who are most likely to hire you using the language they already use.
Almost every successful business the world over knows its client avatar, and so should you.
What you’ll learn:
- The reasons successful companies spend millions on building their client avatar
- Why just knowing the demographics of your ideal client is not enough
- How this information will get you slap bang in front of your perfect client
Module 5
Establishing your brand
You’re smart enough to know your personal brand is important.
Your brand is what other people say about you when you’re not there, not what you say about yourself.
As such, you need to take control of your branding and craft a message that is consistent with your values and will talk to your niche and ideal client.
What you will learn:
- Why a brand and a logo are not the same
- What a ‘promise’ is when it comes to branding and why it is crucial in attracting more clients
- The difference between branding and positioning and why you need to know
Module 6
Making sure your website converts traffic into clients
A beautiful looking website that is not designed to convert traffic into clients is like having a Van Gogh and hanging it in your basement.
I almost NEVER look at a website belonging to a coach that hasn’t got multiple areas that can be improved upon to help them become fully booked.
And frustratingly, much of the time the changes are simple and easy to implement…..if you know how.
What you will learn:
- Why you should have a CTA (call to action) on every single page
- Why you always need to be telling people what’s in it for them
- How not to fuck up your contact page as most coaches do
Module 7
Using SEO (search engine optimization) to drive traffic to your website
A lot of coaches freak out at the thought of SEO because it all sounds super technical and difficult.
Well, if you wanted to compete in the hotel, insurance or porn industries, it absolutely is very technical and it is very difficult.
But the good news is the vast majority of coaches don’t bother with SEO so the competition is very weak and it’s not hard to start to rank on Google and generate clients.
What you will learn:
- An easy way to rank locally in Google that most coaches don’t implement
- A free way to find brilliant keywords for your niche
- The quickest method for climbing the search engine rankings
Module 8
Growing and managing your newsletter list
Unlike with social media and traditional interruption advertising, the people on your newsletter list have given you permission to sell to them by signing up.
Consequently, they will be the lifeblood of your coaching practice and your most loyal clients prepared to hire you or buy from you again and again.
According to a recent report, people on your newsletter list are 8 times more likely to spend money with you than people who follow you on social media.
What you will learn:
- What a lead magnet is, why you need a great one and how to compile one that adds genuine value
- How often to email your subscribers and how frequently you should sell to them
- Why an autoresponder is critical and what one is
Module 9
Knowing how to tell stories that create interest and build desire
We like to think we are logical creatures basing our life decisions on calm objective rationale. We’re not.
In reality, we decide whether to buy based upon emotions and then justify those buying decisions with rationale after the fact.
Stories allow us to tap into peoples’ emotions, build relationships and inform people whilst demonstrating expertise and building trust. Cool eh?
What you will learn:
- How to use the AIDA framework to set up sales pages
- The copywriting basics that most coaches get wrong
- How to build your heroes journey so people start to see you as their hero
Module 10
How to sell your coaching services, gain referrals and acquire powerful testimonials
Selling is not a zero-sum game in which you convince people to buy products and services they neither want nor need.
It’s about solving client problems and creating win/win solutions.
The vast majority of coaches cannot sell and this is a very big deal because it’s not a coincidence that the vast majority of those coaches also aren’t even close to being fully booked.
What you will learn:
- How to become a master at overcoming sales objections utilising the skills you already possess
- The right and wrong way to craft an efficient elevator speech
- How to get testimonials and referrals that will convert website visitors into paying clients
Module 11
How to build your EAT (expertise, authority & trust)
EAT is crucial to your attempts to become a fully booked coach
If you cannot demonstrate EAT, nobody will hire you.
In this module, we will look at ways you can fast-track the process using social media and content creation.
What you will learn:
- How to use other people’s audiences (ethically) to market to your ideal client
- How to build a community full of potential clients
- The biggest mistakes coaches make when it comes to social media
Module 12
Using the offline world to get clients more quickly
As recently as 2018 I was fine with my clients only using the online world to gain clients because that is all I ever use and I’ve done pretty well for myself.
But things have changed and it’s going to take you 12 months or more to establish an online presence that will bring in regular clients unless you have a fortune to spend on ads.
Fortunately for you, I had 20 years of experience in offline face-to-face sales before I became a coach in 2005 and can show you how to get clients that way.
What you’ll learn:
- Literally, THE fastest way to get paying clients that’s ignored by 99% of coaches
- How to use public speaking to get clients
- Professional approaches to getting into the corporate sector
Eearly bird closed
Note: This course is NOT designed for more advanced coaches looking to take the next step. For that, I highly advise one-to-one coaching.
If you’re still interested but want to know more, check out the Course FAQs.
Alternatively, you can email me at tim@thefullybookedcoach.com
If you’re more interested in one-on-one coaching, you can schedule a consultation by going here.
Course FAQs
When does the next course start?
Sunday 23rd October at 4 pm BST (11 am EST, 5 pm CET).
The provisional dates are as follows with all sessions starting at 4 pm UK time:
Module 1, Sunday, 23rd October – Get to know your cohort
Module 2, Sunday 30th October – Core value, introducing The Clarity Method
Module 3, Sunday, 6th November – Developing Your Niche
Module 4, Sunday, 13th November – Building Your Client Avatar
Module 5, Sunday, 20th November – Pricing and Packaging
Sunday, 27th November – No meeting
Module 6, Sunday, December 4th – Establishing Your Brand
Module 7, Sunday, 11th December – Making Sure Your Website Converts
Break for holidays
Module 8, Sunday, 8th January – The Basics of SEO (search engine optimisation)
Module 9, Sunday, 15th January – Growing and Managing Your Newsletter List
Module 10, Sunday, 22nd January – Telling Stories (copywriting best practice)
Module 11, Sunday, 29th January – How to sell and acquire referrals and testimonials
Module 12, Sunday, 5th February – Building Your Authority
Module 13, Sunday 12th February – Using the offline world to get paying clients
Module 14, Sunday 19th February – Wrap up, say our goodbyes and set out to kick some major coaching ass!
Are calls recorded?
Yes
How much is it?
£1,499 if paid in full or 3 payments of £599
Will there be an early bird discount?
There was, but you missed it, sorry!
Is there a money-back guarantee?
That will be a flat no, sorry. I can only take 12 people on any one course and I try to keep the price as low as I can. If you’re not all in, then this isn’t the course for you.
When is payment due?
If paying in full, then 48 hours after being accepted onto the course.
If you are paying by instalments then the first payment will be due within 72 hours and then the next two payments will be due on November 1st and December 1st.
How long are the sessions?
I aim for around 75 minutes. However, I don’t want people leaving a call unsure of aspects, so I leave time over for questions. As such, I ask attendees to block out two hours whenever possible.
What if I cannot make every session?
No problem because few people get to all sessions. Just be confident you can make the majority to get the most from the course.
How do we meet?
Via Zoom.
I don’t even have a website yet, is it right for me?
Absolutely! Not having a website (presuming you are looking to get one) could potentially even be a good thing as you can avoid some pitfalls that many coaches fall into. Especially when they design their own site. However, the course probably isn’t right for you if you never intend to get a website.
Do I have to have a newsletter?
Not prior to starting, but a lot of what I do is based around using a newsletter, so if you never intend to get one much of the course’s value will be lost to you.
Do I need to use social media?
Yes.
I don’t insist on attendees being on Facebook – even though there is a Facebook group for the course and that benefit will be lost – you do need to be using social media to run a business successfully online.
I hate writing and I refuse to be on video, will the course still benefit me?
Not really!
You need to be able to produce content in some form or another because that’s the key to all marketing even paid marketing.
This all sounds really technical and I’m not really a techie person, is it for me?
It absolutely isn’t. I’m not a technical person at all and I break the information down into easily digestible components. If you can iron a shirt without burning your ear because your phone rings, then you can do anything on this course.
I only have about 5 hours per week available to work on my coaching practice, is that enough?
Probably not. I’m reluctant to work with any coach who doesn’t have at least one full day (or 8 hours overall) per week to work on building their coaching practice.
Is there support in between modules?
Yes. I set up a private Facebook group where you can ask me anything and talk with your fellow attendees.
I also pair attendees up because I find this accelerates learning and is necessary for the values part of the course.
I don’t want a partner, is it ok for me to work alone?
I prefer people to have an accountability partner, but if there’s some reason you cannot do that such as time zone issues, let me know and I’m sure we can figure things out.
Can I choose my partner if I know somebody on the course?
Absolutely if they want to work with you.
Will there be homework?
Yes. It won’t be overwhelming, but I will be giving you things to do to embed your learning. – usually with your partner.
I know the launch doesn’t start until October 3rd, but can I book my place now?
Not at the early bird price, but if you hit one of the buttons and register for advance notice I will make sure you are made well aware of the launch date.
I’d really like to speak with you before I commit Tim, is that ok?
Of course! I have opened a bunch of 20-minute slots for people who want to do just that. You can book a time by clicking here.
Please be aware though, I will take people on a first-come, first-served basis
Similarly, you can email tim@thefullybookedcoach.com, or even call me on 07761 143 477