I will show you how to get paid well for what you love to doCoach people
The Villa Pisani Labyrinth in Italy is listed as the most difficult maze to find your way out of in the world.
Napoleon supposedly got lost in the Villa Pisani. And not because he was a short-arse who couldn’t see over the hedges. They’re 8 feet tall, nobody could.
The coaching industry is amazing, but it’s also a maze and can be incredibly frustrating.
It’s full of dead ends, blind bends and the path to success is unclear.
But, there’s a path to success as a coach in exactly the same way as there is a path out of a maze.
You just need to be smarter than Napoleon and hire a guide….or a coach.
Having a coach who has done what you want to do gives you an unfair advantage.
But you know that already because you’re a coach, or want to be one.
You haven’t decided on a career in coaching because you’re not sure if coaching works. You know it does!
The Fully Booked Coach® Framework That Will Get You Clients – Guaranteed (almost/kinda)
In the spirit of the no-bullshit headline at the top of the page, I won’t pretend I can guarantee your success. I’m not Harry Potter; nobody can do that.
But I can make it exponentially more likely.
The Fully Booked Coach framework, which I use with my clients, is a tried-and-tested process that I have been refining and tweaking since I began coaching in 2005.
In other words, it has been proven to work time and time again when implemented with determination, conviction and commitment.
Not every coach passes through every stage, and it’s not always a linear process, but it’s a process nevertheless.
There may also be additional stages or substages that can be incorporated, depending on your individual needs and requirements.
The Fully Booked Coach® 12-point framework
1.
Understanding your core values
Your core values are not just the bedrock your coaching practice is built upon, they are the bedrock your LIFE is built upon.
Your core values give you your why, and they must not be compromised.
Hundreds of coaches use my book The Clarity Method to help their clients figure out their core values, but not enough use it on themselves first.
I will take you through it not only to help you understand what motivates and drives you, but so that you can then do the same for your clients.
2.
Figuring out your pricing and packages
Your pricing should be based on what you need to maintain the lifestyle you require/desire and the value you can deliver to your clients.
It should not be based upon what you think the ‘going rate’ is because there isn’t one.
My guess is that you’re undervaluing what you do and thus undercharging (or considering undercharging) your clients. We will sort that out and remove any limiting beliefs holding you back.
3.
Developing a niche
A niche will make you look like an expert and allow you to be more attractive to your ideal client, build relationships quickly, and charge more for your services.
Your niche is your ticket to standing out in a saturated marketplace. Without one, you’re in deep trouble.
4.
Building a client avatar
Knowing your client avatar (ideal client) makes writing newsletters, producing content and interacting on social media simple and straightforward.
It allows you to talk directly to the people who are most likely to hire you using the language or lingo they already use.
5.
Establishing a brand
You’re smart enough to know your personal brand is important.
Your brand is what other people say about you when you’re not there, not what you say about yourself.
As such, you need to take control of your branding and craft a message that is consistent with your values and will speak to your niche and ideal client.
6.
Having a website that converts
A beautiful looking website that is not optimised to convert traffic into clients is like having an original Van Gogh and hanging it in your basement.
I almost NEVER look at a coaching website that hasn’t got multiple areas that can be improved upon to help the coach become fully booked.
And frustratingly, much of the time, the changes are simple and easy to implement….if you know how.
7.
Leveraging AI because it’s here to stay
Artificial intelligence (AI) and ChatGPT have revolutionised the way we communicate, and they can be a game-changer for your coaching business as well.
By integrating AI-driven tools and chatbots into your marketing strategy, you can significantly enhance your client acquisition efforts while saving time and resources and I will show you how.
ChatGPT can help you engage with potential clients on your website, social media, or messaging platforms, providing personalised responses and assistance around the clock.
I spend two hours every day staying on top of AI trends and keeping up with the latest tools that can help you become a fully booked coach.
8.
Growing and managing a newsletter list
Unlike with social media and traditional interruption advertising, the people on your newsletter list have given you permission to sell to them by signing up.
And according to a recent report, people on your newsletter list are 8 times more likely to spend money with you than people who follow you on social media.
9.
Telling stories that create interest and build desire
We like to think we are logical creatures, basing our life decisions on calm, objective rationale, but we’re not. We decide whether to buy based on emotions and then justify those decisions with rationale after the fact.
Stories allow us to tap into peoples’ emotions, build relationships and inform people whilst demonstrating expertise and building trust.
Other coaches may just be getting AI to spew out content, unaware of the need to craft stories. We will be using AI to help us create better stories and so, so much more quickly.
10.
How to build your EAT (expertise, authority & trust)
People want to hire coaches they see as being experts and authorities in their field. And nobody hires a coach they don’t trust.
We will look at ways to use social media and content creation to rapidly build EAT for your business.
11.
Effectively using sales, testimonials, and referrals to become fully booked
Selling is not a zero-sum game in which you convince people to buy products and services they neither want nor need. It’s about solving client problems and creating win/win solutions.
I spent 20 years working in sales at almost every level, and I can show you how to sell effectively.
12.
Using the offline world to get clients more quickly
It’s going to take you many months to establish an online presence that will bring in regular clients unless you have the fortune to spend on ads.
So using the offline world is critical to help you start bringing in clients sooner rather than later.
The Fully Booked Coach® 12-point Framework Isn’t Set in Stone
This is an adaptable framework designed to meet your individual needs (in marketing parlance, this is called The Client Journey).
It’s not a rigid curriculum. The only reason we will ever use a cookie cutter together is if we decide to bake some cookies.
It’s possible that you’ve already nailed down certain areas that we can skip.
Or it may mean that you want to go deeper into elements such as SEO (search engine optimisation), get more granular with your newsletter, or build online sales funnels.
We can do that. As a coach, it’s my job to adapt to your needs, not the other way around.
I’ve spent well in excess of £100k since 2005 on hiring my own coaches, taking courses and buying books on marketing. And that shows no sign of abating.
In addition, I’ve spent hundreds of hours reading blog posts, listening to podcasts and watching videos filtering out what is useful for coaches like you so that my clients don’t have to
If I calculated my hourly rate at a measly £50 per hour, it probably means I’ve invested £250k in total.
Add that to the hundreds of hours of sales and coach training I’ve had over the last 38 or more years and I think you can see I’m in a truly unique position to help coaches who really want to become fully booked.
I offer three packages, with my Gold package being the one I recommend most strongly.
If you have only just found my website and know nothing about me, then by all means, consider the Intro Package as it’s less of a financial commitment.
But let’s be smart, we’re building a business here, not assembling an Ikea wardrobe, so we do need some commitment!
Not that you can’t, or even won’t, start to see results quickly. You very well may — especially if you have some basics in place. But it takes time to build consistency.
Of course, the Platinum package demonstrates your total commitment to becoming a fully booked coach, both to me and, more importantly, to yourself and those around you.
But I don’t want you to book that package unless you’re confident you are all in on your coaching journey.
Whatever you choose to do is brilliant, and I never try to persuade any client to spend more than they feel comfortable with.
Platinum Package – £2,500
(9-12 months approx)
This package includes 17 sessions and unlimited email support.
If required, payment can be made of £1,000 before commencement and then £500 at the start of months two, three and four.
Note: Even though the package only includes the set number of meetings, I spend a lot more than the 60-75 minutes allocated for each session.
It is more typical for me to spend a further 90-120 minutes before and after our meetings (usually with AI) to help you become a fully booked coach.
If you are utterly committed to becoming a fully booked coach and making it a full-time career, and you don’t just want a coach, but a partner, this is for you.
We will meet most weeks (at least to begin with), with sessions lasting as long as we need, up to 75 minutes.
If you don’t need to meet for a while but would like my help with other elements of making you a fully booked coach, then here are some of the things we can use the time for:
- SEO (search engine optimisation)
- Setting up email autoresponders*
- Copywriting using AI
- Building a Custom GPT
- Developing digital offerings and/or masterminds
You get my mobile number, and you can call me with questions any time between 7 am and 7 pm, 7 days per week, knowing that if I cannot literally pick up at that moment, I will be back to you very quickly.
Sessions can be combined if agreed upon by both parties
*Subject to platform
Gold Package – £1,500
(4-months approx)
This package includes 8 x 1-hour sessions and unlimited email support.
Note: Even though the package only includes the set number of meetings, I spend a lot more than the 60 minutes allocated for each session.
It is more typical for me to spend a further 90-120 minutes before and after our meetings (usually with AI) to help you become a fully booked coach.
This will be ideal for you if you’re a quick learner or you already have some things in place, such as knowing your niche and/or client avatar.
We will meet approximately twice monthly, with sessions lasting up to 60 minutes.
Things we can work on to help you become a fully booked coach, as well as what is included in the Gold Package, are:
- Developing your positioning and messaging
- Building your email list
- Devising a social media strategy
- Ensuring your website will convert visitors into clients
- Implementing the use of AI
This package is not suitable for any coach who doesn’t have an average of at least 8 hours per week to become a fully booked coach.
Intro Package – £999
Approx 6 weeks
This package includes 5 x 1-hour sessions and is for new clients only.
This is my introductory package, designed to give you an idea of what it is like to work with me.
Things we can work on (but can also be modified) are:
- Developing packages and setting pricing
- Implementing core values into a marketing strategy
- Figuring out a profitable and sustainable niche
- Creating your client avatar (ideal client)
Note: Even though the package only includes the set number of meetings, I spend a lot more than the 60-75 minutes allocated for each session.
It is more typical for me to spend a further 90-120 minutes before and after our meetings (usually with AI) to help you become a fully booked coach.
I’m very interested, Tim. What’s next?
Click here to book a consult to see if we’re a good fit.
I need to know that I can help you, and you need to be confident that I am the right coach for you.
If, after the consultation, we both think we are a fabulous fit, then I will send you an invoice and my client intake forms.
If you would like to download my client forms before committing, then you can do so with pleasure.