I will show you how to get paid well for what you love to doCoach people
The Villa Pisani Labyrinth in Italy is listed as the most difficult maze to find your way out of in the world.
Napoleon supposedly got lost in the Villa Pisani. And not because he was a short-arse who couldn’t see over the hedges. They’re 8 feet tall, nobody could.
The coaching industry is amazing, but it’s also a maze and can be incredibly frustrating.
It’s full of dead ends, blind bends and the path to success is unclear.
But, there’s a path to success as a coach in exactly the same way as there is a path out of a maze.
You just need to be smarter than Napoleon and hire a guide….or a coach.
Having a coach who has done what you want to do gives you an unfair advantage.
But you know that already because you’re a coach, or want to be one.
You haven’t decided on a career in coaching because you’re not sure if coaching works. You know it does!
The Fully Booked Coach® Framework That Will Get You Clients – Guaranteed (almost/kinda)
In the spirit of the no-bullshit headline at the top of the page, I won’t pretend I can guarantee your success. I’m not Harry Potter; nobody can do that.
But I can make it exponentially more likely.
The Fully Booked Coach framework that I use with my clients is a tried and tested process that I have been refining and tweaking since I started as a coach in 2005.
In other words, it has been proven to work time and time again when implemented with determination, conviction and commitment.
Not every coach passes through every stage, and it’s not always a linear process, but it’s a process nevertheless.
There can also be additional stages or substages that can be slotted in depending on your individual needs and requirements.
The Fully Booked Coach® 12-point framework
Understanding your core values
Your core values are not just the bedrock your coaching practice is built upon, they are the bedrock your LIFE is built upon.
Your core values give you your why and they must not be compromised.
Hundreds of coaches use my book The Clarity Method to help their clients figure out their core values, not enough use it on themselves first.
I will take you through it not only to help you understand what motivates and drives you, but so that you can then do the same for your clients.
Figuring out your pricing and packages
Your pricing should be based on what you need to maintain the lifestyle you require/desire and the value you can deliver to your clients.
It should be not based upon what you think the ‘going rate’ is because there isn’t one.
My guess is that you’re undervaluing what you do and thus undercharging (or considering undercharging) your clients. We will sort that out and remove any limiting beliefs holding you back.
Developing a niche
A niche will make you look like an expert and allow you to be more attractive to your ideal client, build relationships quickly and be able to charge more for your services.
Your niche is your ticket to standing out in a saturated marketplace. Without one you’re in deep trouble.
Building a client avatar
Knowing your client avatar (ideal client) makes writing newsletters, producing content and interacting on social media simple and straightforward.
It allows you to talk directly to the people who are most likely to hire you using the language or lingo they already use.
Establishing a brand
You’re smart enough to know your personal brand is important.
Your brand is what other people say about you when you’re not there, not what you say about yourself.
As such, you need to take control of your branding and craft a message that is consistent with your values and will talk to your niche and ideal client.
Having a website that converts
A beautiful looking website that is not optimised to convert traffic into clients is like having an original Van Gogh and hanging it in your basement.
I almost NEVER look at a coaching website that hasn’t got multiple areas that can be improved upon to help the coach become fully booked.
And frustratingly, much of the time the changes are simple and easy to implement….if you know how.
Leveraging AI and ChatGPT for client acquisition
Artificial intelligence (AI) and ChatGPT have revolutionized the way we communicate, and they can be a game-changer for your coaching business as well.
By integrating AI-driven tools and chatbots into your marketing strategy, you can significantly enhance your client acquisition efforts while saving time and resources and I will show you how.
ChatGPT can help you engage with potential clients on your website, social media, or messaging platforms, providing personalized responses and assistance around the clock.
I am spending two hours every day keeping on top of AI trends and staying aware of the latest tools that can help you become a fully booked coach.
Growing and managing a newsletter list
Unlike with social media and traditional interruption advertising, the people on your newsletter list have given you permission to sell to them by signing up.
And according to a recent report, people on your newsletter list are 8 times more likely to spend money with you than people who follow you on social media.
Telling stories that create interest and build desire
We like to think we are logical creatures basing our life decisions on calm, objective rationale, but we’re not. We decide whether to buy based on emotions and then justify those decisions with rationale after the fact.
Stories allow us to tap into peoples’ emotions, build relationships and inform people whilst demonstrating expertise and building trust.
Other coaches may just be getting AI to spew out content unaware of the need to craft stories. We will be using AI to help us create better stories and so so more more quickly.
How to build your EAT (expertise, authority & trust)
People want to hire coaches they see as being experts and authorities in their field. And nobody hires a coach they don’t trust.
We will look at ways to use social media and content creation to rapidly build EAT for your business.
Effectively using sales, testimonials, and referrals to become fully booked
Selling is not a zero-sum game in which you convince people to buy products and services they neither want nor need. It’s about solving client problems and creating win/win solutions.
I spent 20 years working in sales at almost every level and I can show you how to sell effectively.
Using the offline world to get clients more quickly
It’s going to take you many months to establish an online presence that will bring in regular clients unless you have the fortune to spend on ads.
So using the offline world is critical to help you start bringing in clients sooner rather than later.
The Fully Booked Coach® 12-point Framework Isn’t Set in Stone
This is an adaptable framework designed to meet your individual needs (in marketing parlance this is called The Client Journey).
It’s not a rigid curriculum. The only reason we will ever use a cookie cutter together is if we decide to bake some cookies.
It may be that you have certain areas nailed down already that we can skip.
Or it may mean that you want to go deeper into elements such as SEO (search engine optimization), get more granular with your newsletter, or building online sales funnels.
We can do that. As a coach, it’s my job to adapt to your wants and needs, not vice versa.
I’ve spent well in excess of £100k since 2005 on hiring my own coaches, taking courses and buying books on marketing. And that shows no sign of abating.
In addition, I’ve spent hundreds of hours reading blog posts, listening to podcasts and watching videos filtering out what is useful for coaches like you so that my clients don’t have to
If I calculated my hourly rate at a measly £50 per hour, it probably means I’ve invested £250k in total.
Add that to the hundreds of hours of sales and coach training I’ve had over the last 38 or more years and I think you can see I’m in a truly unique position to help coaches who really want to become fully booked.
I offer three packages, with my Partner package being the one I recommend most strongly.
I don’t recommend this so you have to pay me the most money. Rather, it’s because my reputation is reliant on your success, and this allows me the time to really dig deep.
We’re building a business here, not assembling an Ikea wardrobe. In any case, that would take longer if you had me help you.
Not that you can’t, or even won’t, start to see the results of our work together much sooner, just that it takes time to build consistency.
It also demonstrates your total commitment to becoming a fully booked coach both to me, but more importantly, to yourself and those around you.
Having said that, you may be on your way with many of the things I can help you with and a shorter period may be more appropriate. Or, you may want to sample working with me first before you fully commit to me being your coach and that’s totally fine.
Partner Package – £2,999
(9-12 months approx)
This package includes 21 sessions and unlimited email support.
Payment can be made by £1,000 prior to commencement and then £1,000 at the start of months two and three if required.
If you are utterly committed to becoming a fully booked coach and making it a full-time career, and you don’t just want a coach, but a partner, then this is for you.
We will meet most weeks (at least to begin with), with sessions lasting as long as we need up to 75 minutes.
If you don’t need to meet for a while but would like my help with other elements of making you a fully booked coach, then here are some of the things we can use the time for:
- SEO (search engine optimization)
- Setting up email autoresponders*
- Digging into your analytics to really figure out what’s happening
- Developing digital offerings and/or masterminds
You get my mobile number, and you can call me with questions any time between 7 am and 7 pm, 7 days per week, knowing that if I cannot literally pick up at that moment, I will be back to you very quickly.
This package is not suitable for any coach who doesn’t have an average of at least 10 hours per week to become a fully booked coach.
Sessions can be combined if agreed by both parties
*Subject to platform
Platinum Package – £1,499
This package includes 10 x 1-hour sessions and unlimited email support.
Payment can be made by £950 prior to start and then £450 at the start of month 2 and £450 at the start of month 3 if required.
This will be ideal for you if you are already up and running to a certain extent, but struggling to take things to the next level.
We will meet approximately twice per month with sessions lasting up to 60 minutes.
Things we can work on to help you become a fully booked coach as well as what is included in the Gold Package, are:
- Creating your client avatar (ideal client)
- Developing your positioning and messaging
- Building your email list
- Ensuring your website will convert visitors into clients
This package is not suitable for any coach who doesn’t have an average of at least 8 hours per week to become a fully booked coach.
Taster Package – £999
Approx 10 weeks
This package includes 6 x 1-hour sessions.
This is my introductory package designed to help you with the basics of becoming a fully booked coach, such as (but not confined to):
- Developing packages and setting pricing
- Implementing core values into a marketing strategy
- Figuring out a profitable and sustainable niche
Note: Does not include email support
I’m very interested, Tim. What’s next?
Click here to book a consult to see if we’re a good fit.
I need to know that I can help you and you need to be confident that I am the right coach for you.
If after the consult, we both think we are a fabulous fit, then I will send you an invoice and my client intake forms.
If you would like to download my client forms prior to committing, then you can do so with pleasure.