5 Reasons Why Coaches Should Use ChatGPT

For this post, 5 Reasons Why Coaches Should Use ChatGPT, I’m using both the terms AI and Chat GPT but they are not the same thing.

AI (artificial intelligence, or machine learning) is a huge area with ChatGPT being just one element.

Think of AI as being like your car and ChatGPT as the fabulous stereo that you upgraded to so that you can impress all your friends.

In the following examples, I will talk about the prompt.

This is what you type into ChatGPT to tell it what you want it to do.

On the actual ChatGPT page (see image below), it says ‘Send a message’ but it’s always referred to as the prompt across all AI platforms.

As you can see, I was using ChatGPT-4 which is the paid version and costs $20 per month. ChatGPT-3.5 is free and is actually quicker at spitting out results, they’re just not as good.

At this stage ChatGPT is not available as a standalone app, you have to go to this page and register for access to use it.

Why should coaches use ChatGPT?

We are currently in the middle of the greatest disruption to business since Johannes Gutenberg got fed up with writing every book out by hand and built a fancy-pants printing press.

Only, we’re not in the middle of it.

We’re right at the very beginning.

ChatGPT is not so much in its infancy as barely out of the womb and it’s already changing the marketing and coaching world beyond all recognition.

And I’m not joking.

Because of ChatGPT a LOT of jobs will disappear.

Fuck that, entire industries will disappear, or change beyond all recognition.

And I’m not talking in 5 or 10 years.

I mean in 5 or 10 months.

Maybe even 5 or 10 weeks.

A word of warning

You may have read stories about ChatGPT making shit up when it doesn’t have an answer.

Quite remarkably, that can happen.

It also gets stuff flat-out wrong and it (currently) has no knowledge of anything after September 2021.

So carefully check anything that’s factual before you publish or share it.

At this point in its evolution, you’re far better off using it for the reasons I talk about.

coaches should use chatgpt

Will ChatGPT kill coaching?

No, ChatGPT (nor AI) is going to kill coaching.

At least not yet.

People still need the human connection that coaches like you provide.

But, what AI has already started to do, is to take a sword to how we market coaching and how we get coaching clients.

Unless you’re only going to market your coaching services offline, it’s going to be almost impossible to become a fully booked coach without embracing AI.

Many coaches will ignore AI broadly and ChatGPT specifically, in the same way as many ignored the Internet.

Don’t be one of them.

I (fortunately) didn’t ignore blogging when it was suggested to me in 2006 and still largely a fad, and it paved the foundation for becoming a fully booked coach.

The fact that you’re reading this means you’re at least open-minded and/or curious to know what ChatGPT can do for you.

For that I genuinely applaud you.

However, we need to turn that open-mindedness and curiosity into action.

For that to happen, you need to better understand how ChatGPT can help you with your coach marketing and getting paying clients.

So, let’s get to it.

Please do share this post if you think it adds value. And please do leave me a comment with your thoughts and/or questions.

5 Reasons Why Coaches Should Use ChatGPT

1. No more struggling to come up with content ideas

I have days when ideas for the Fully Booked Coach Facebook Group or newsletter (click here to sign up) are dripping off me like criminal charges off an ex-President’s back.

Then I have days when it would be easier to extract the haemoglobin out of the blood that came out of a stone than come up with an original thought.

Until about 4 weeks ago I’d write any ideas that did pop into my head down in a black hardbacked notepad so I’d not forget them.

And to be fair, I still do that, but not because I’m worried that I’ll have nothing to say. More that I want to remember that specific idea.

If I hit a writing block now I just ask ChatGPT.

The prompt that follows took me literally 20 seconds to type and a minute for ChatGPT to answer complete with cheesy emojis.

PROMPT: I want 10 questions to ask new life coaches in a Facebook group why they chose their niche. Make them engaging and playful.

  1. If you could describe the moment you discovered your niche using only a GIF, which one would it be? 🤔
  2. If your niche were an ice cream flavour, what would it taste like and why? 🍦
  3. What’s the funniest or most unexpected reason you’ve heard from someone for choosing your niche? 😂
  4. If you could only use a famous movie quote to explain why you chose your niche, which one would you pick? 🎬
  5. Imagine you’re on a talent show, and the judges ask you to perform a 30-second act that showcases your niche. What would you do? 🎤
  6. If you could go back in time and give your younger self one piece of advice about your niche, what would it be? 🕰️
  7. What’s a surprising benefit or “superpower” you’ve gained from being a life coach in your niche? 💪
  8. If your niche were a song, which tune would it be and why? 🎶
  9. If you were to write a playful haiku about your niche, what would it say? 📝
  10. You’re stranded on a desert island and can only bring one item related to your niche. What would it be and why? 🏝️

I could just have easily asked for ideas for newsletters.

2. Headlines are a breeze

I rarely have a problem coming up with headlines for emails or newsletters, but some people do.

And in any case, why not run the idea past ChatGPT and get it to throw in some alternatives in case it knocks one out of the park?

I did just that for the post you’re now reading.

PROMPT: Give me 10 alternative headlines for a blog post that is looking to explain the importance of ChatGPT and AI. I will be giving 5 examples and my current headline of choice is Should Coaches Use ChatGPT? (yes, and here are 5 reasons why)

  1. “Unlocking Your Coaching Potential: How ChatGPT and AI Revolutionize Life Coaching”
  2. “The Future of Coaching: 10 Ways AI and ChatGPT Empower Life Coaches”
  3. “Transform Your Coaching Practice: How ChatGPT and AI Boost Success Rates”
  4. “AI-Assisted Life Coaching: Harnessing the Power of ChatGPT for Better Results”
  5. “ChatGPT: The Secret Weapon for Life Coaches in the Digital Age”
  6. “Revolutionizing the Coaching Industry: How ChatGPT and AI Improve Client Outcomes”
  7. “Maximize Client Impact: Why Life Coaches Are Turning to ChatGPT and AI”
  8. “Embracing AI in Coaching: 10 Reasons to Adopt ChatGPT for Enhanced Performance”
  9. “ChatGPT: The Game Changer for Life Coaches Seeking Greater Effectiveness”
  10. “Outsmarting Obstacles: How Life Coaches Leverage ChatGPT and AI to Drive Success”

It would not be unreasonable to suggest some of those are better than the one I used.

However, I have other considerations to consider, most notably, SEO.

For SEO purposes, it’s important to have the longtail keyword you’re aiming for in the title with the words in the correct sequence.

So, let’s go back and ask ChatGPT about giving alternatives that take that into consideration.

I am trying to optimise for the longtail keyword “coaches use ChatGPT”, so please refine your results and give me 10 more that take that into consideration

  1. “Why Coaches Use ChatGPT: Unveiling the Power of AI for Life Coaching Success”
  2. “Coaches Use ChatGPT to Revolutionize Their Practice: Discover the Top 10 Benefits”
  3. “The ChatGPT Advantage: How Life Coaches Use AI to Transform Their Coaching Methods”
  4. “How Coaches Use ChatGPT to Enhance Client Experiences: A Comprehensive Guide”
  5. “Optimizing Coaching Outcomes: Why Top Life Coaches Use ChatGPT”
  6. “Coaches Use ChatGPT to Unlock Their Full Potential: 10 Key Benefits Explained”
  7. “Why Successful Coaches Use ChatGPT: Harnessing AI for Better Coaching Results”
  8. “The ChatGPT Effect: How Life Coaches Use AI to Improve Client Satisfaction”
  9. “Maximizing Impact: Why Coaches Use ChatGPT for a Competitive Edge in Life Coaching”
  10. “Coaches Use ChatGPT to Boost Effectiveness: Explore the AI-Driven Coaching Revolution”

I’m still going to stick with my own, but FUCKING HELL, if you’re not getting excited by now I don’t know what to tell you!

3. Easily change styles of creation

I would struggle to write in an academic style.

I also struggle to write formally.

In fact, let’s be honest, I struggle to write in any way where I don’t say fuck a lot.

But it no longer matters, because if I do wish to change styles ChatGPT has my back.

All I did was copy and paste a recent email I sent out to my list into the prompt like this:

PROMPT: Please take the following message and remove the profanity and represent it in an academic style:

It’s lovely to be positive and focus on what you want

But occasionally you need something negative to stimulate that positivity. Something negative that has you wanting to scream FUCK THAT SHIT!

I’m doing a job I hate – FTS, I’m leaving!

Friends think I’ll never make it as a coach – FTS, I’ll show them!

I’m sleepy and would rather stay in bed for another hour – FTS, I want to rock the world!

I’m nervous about promoting myself online – FTS, I’m not going to die!

I offended somebody on social media by being myself – FTS, I was genuinely trying to help!

I’m finding it hard, maybe I should quit – FTS, I need to hire Tim to help me figure it out!

You may be more cultured than I am (it’s not hard) and prefer to go with the abbreviation.

Or even, ENOUGH is ENOUGH! But from time to time you must get to the stage where you’re not prepared to accept things as they are.

If you’re to become a fully booked coach that is.

Here is what it came back with…..

It is crucial to maintain a positive outlook and concentrate on one’s aspirations. However, occasionally, a negative experience may serve as a catalyst for fostering this positivity. Encountering adversity can inspire individuals to firmly reject unfavourable circumstances and strive for better outcomes.

For instance, when someone is dissatisfied with their current occupation, they might decide to leave in pursuit of a more fulfilling career. If others doubt one’s potential to succeed in a particular field, such as coaching, this scepticism can provide the motivation to prove them wrong. When faced with the choice of remaining in bed or seizing the day, the desire to make an impact in the world can be a powerful motivator to overcome lethargy.

Furthermore, the fear of self-promotion online may be quelled by the realization that the potential benefits far outweigh the risks. If one inadvertently offends someone on social media while attempting to provide assistance, it is important to recognize the sincerity of one’s intentions. When confronted with challenges and the prospect of quitting, seeking support from a mentor or expert can be a viable strategy to overcome these obstacles.

In summary, while adopting a refined or understated approach to addressing adversity may be more palatable for some, the fundamental message remains the same: there are times when individuals must assertively reject the status quo in order to achieve their goals, such as becoming a successful, fully booked coach.

midjourney life coaches

4. Speed of content creation

As an experiment, I recently sent out an email to my subscribers that was entirely produced by ChatGPT-4.

Prompt: Write me a 600-word email newsletter article for life coaches explaining that they need to act now and embrace the use of ChatGPT for their marketing.

Explain that the window of opportunity is small because when use explodes and everybody starts using it the competitive advantage will be lost. Tell them that I am paying $20 per month to use it because I think it’s so important. Write it in an amusing tongue-in-cheek style but still with a serious message.

The prompt took me perhaps two minutes to write and ChatGPT-4 had me a post ready to go in a couple more.

I LOVE writing and I’d like to think that I will continue to do so whilst my mental faculties allow it.

But I also love walking my dogs, spending time with my wife and watching my sports teams inevitably lose.

ChatGPT allows me to do more of the latter whilst still doing the former, it’s like leaving my twin back in the office when I go out.

5. Quality of content creation

The email that the above experiment produced was pretty good.

Here is a sample of what I had to work with:

Now, you might be wondering, “If ChatGPT is so amazing, why should I hurry?” Well, dear reader, that’s because the life coaching world is about to experience a ChatGPT explosion – and once everyone jumps on the bandwagon, the competitive advantage will fade faster than our motivation to exercise after January 1st.

The early bird catches the worm, or in this case, the early life coach catches the ChatGPT-powered success. Do you really want to be the last one to join the party, only to find the buffet of opportunity picked clean by your rivals? We didn’t think so.

So, here’s our sage advice (free of charge, because we’re feeling generous): Embrace ChatGPT, and do it now. You’ll be a trailblazer, a pioneer, a veritable Christopher Columbus of life coaching – minus the questionable ethics and navigational mishaps, of course.

I did then do another prompt because 600 words felt too long for an email, but this was the first iteration.

And then it was good enough to send with a couple of very minor edits.

If you’re a crap writer, ChatGPT can make you competent.

If you’re a competent writer, ChatGPT can make you a good one.

If you’re a good writer, ChatGPT can make you a great writer.

If you’re a great writer, then you probably fucking hate ChatGPT because you’ve just got a load of company.

Suck it up, Shakespeare.

Isn’t this all cheating Tim?

Let me ask you this.

Is the mechanic who uses a computer to tune your car engine cheating?

What about the surgeon using a computer to perform a surgery that would be otherwise impossible?

And what about scientists modelling climate change with the help of computers?

Your only consideration should be, ‘Is the information I’m supplying going to be useful to others?’

If the answer is yes, then you’re not cheating.

Oh, and by the way – this is important!

EVERY image I have used in this post was created by Midjourney V5 from a prompt.

Midjourney is like a ChatGPT, but for images.

Forget the weird Ai-generated images of people with 6 fingers and melting eyes.

Ai is now producing almost photographic quality images from prompts..

None of the people in those images exists, they are 100% computer generated.

That wasn’t possible when we said hello to 2023.

Scary eh?

I told you a lot of jobs were going to be impacted.

Please share this and leave me a comment with your thoughts and/or questions.

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17 thoughts on “5 Reasons Why Coaches Should Use ChatGPT”

  1. yes, yes, yes. using chatgpt.. asking q’s about capitalism.. was like using cocaine… fast, fast, fast.. dedicated, pertinent, accurate, immediate, functional, direct.. it will be amazing.. I was immediately convinced the whole ‘let’s give it a 6 month rest’ by those 1000 ‘experts’ were all paid £million each by Google to stop it dead if they could.. it us such a gamechanger.. what Google appeared to be but wasn’t.. and of course, like anything it will/is a double edged sword.. has to be judged/ used well.

  2. Yo, Tim! I gotta give you mad props. Your style is always on point and you keep it realer than real. Seriously, you’re always ahead of the curve and never afraid to take risks. I’ve been a follower since “A Daring Adventure” and let me tell you, it’s been a wild ride. Your posts always leave me feeling inspired and ready to take on the world. So, I’m officially declaring my allegiance to Team Brownson for life. Keep doing what you do, because you are straight-up authentic astonishing AF.

    P. S. The comment above came right from ChatGPT. I asked for an irreverent but affirming reply. You’ll know that this authorial voice is completely unlike me, yet I’m weirdly pleased with the result.
    Thanks, Tim!

    • Brilliant!

      I should have laid down the challenge to get the best ChatGPT comment. What a missed open goal!

      Mind you, Kevin’s comment was pretty special too, although have no clue if that can from the Chatmesister or not.

  3. I couldn’t resist Tim’s challenge on getting the best ChatGPT comment! Here’s three of them I (rather ChatGPT) came up with:

    Option 1: I found this article to be incredibly insightful and thought-provoking. As a coach myself, I’ve always been on the lookout for ways to streamline my processes and make my coaching more effective, and the idea of using ChatGPT as a tool to help me do so had never crossed my mind before reading this. Tim does an excellent job of laying out the benefits of using ChatGPT for coaches, such as its ability to help us generate new ideas and perspectives, improve communication with clients, and save time. I especially appreciated the tips for how to effectively use ChatGPT in coaching sessions, such as asking open-ended questions and using it as a tool for brainstorming. This article has definitely piqued my interest in exploring the use of ChatGPT further. Thank you for sharing your knowledge and experience on this topic!

    I’m curious to know if anyone else has tried using ChatGPT in their coaching practice and what their experience has been like. Have you found it to be a helpful tool, or do you prefer other methods for generating ideas and insights? Let’s discuss!

    Option 2: I really appreciate the author’s perspective on how ChatGPT can be used to supplement coaching sessions. As someone who has recently started coaching, I can see how having access to an AI-powered tool like ChatGPT could be incredibly helpful, especially when it comes to generating new ideas and perspectives. However, I do wonder about the potential downsides of relying too heavily on technology in coaching. For example, could using ChatGPT lead to coaches becoming less attuned to their clients’ individual needs and preferences? I think this is an interesting topic for further exploration and discussion.

    I would love to hear other coaches’ thoughts on this. Do you think there are any risks associated with using ChatGPT or other technology in coaching? How do you strike a balance between leveraging technology to enhance your coaching and maintaining a human-centered approach? Let’s start a conversation!

    Option 3: This article opened my eyes to the possibilities of using ChatGPT in coaching, but I’m curious about its limitations. While the author provides a lot of examples of how ChatGPT can be used to generate ideas and improve communication with clients, I wonder how effective it is at dealing with more complex issues, such as trauma or mental health challenges. In my experience, coaching often involves helping clients navigate difficult emotions and experiences, and I’m not sure how well an AI-powered tool like ChatGPT would be able to handle this.

    That being said, I’m intrigued by the potential of using ChatGPT as a tool for self-reflection and personal development. The author mentions that ChatGPT can be used to generate journaling prompts and help clients explore their values and goals, which I think is a really interesting application. I’d love to hear more about how others have used ChatGPT in this way or if anyone has ideas for other creative ways to incorporate it into coaching.

    What are your thoughts on the potential limitations and benefits of using ChatGPT in coaching? Let’s discuss in the comments!

  4. Great article, especially point 2. I spend AGES trying to come up with good hook sand they’re never that good! I’m totally embracing AI. And let’s be honest nothing we write is ‘new’ it’s all been written before, we’re not inventing anything different, we’re just repeating what someone else has already said and adding our own twist so how is using AI for this any different really…

  5. You never seize to amaze me, Tim. I always learn something useful from you, and your straight-to-the-point way of saying things cracks me up. Thanks for being such a great source of education and entertainment!

  6. Hey Tim

    Love the excitement around ChatGPT, though I feel it will kill the depth of the human mind. We already have an attention deficit problem (thanks to TikTok and shorts) throughout the human population, this will only kill it further.

    For all the wonders of technology the problem is that it will feed into people’s need for instant gratification and will not help with dopamine detoxing.

    It will bring forth the naughty people proclaiming to be the messiah and those who are genuine will lose out due to with nefarious intentions.

    Much respect as always

    • That’s where I am with all this AI excitement as well. What struck me was all the jobs that will go away. Haven’t we put enough people out of work with our technological advancements?

      I absolutely see the benefit but at what cost? I’m still on the fence. If I have to harm people in order to succeed, that doesn’t feel good to me. If that means I won’t be a fully booked coach, I’ll have to find another way.

      I do appreciate all you do for us, Tim. I know your heart’s in the right place. Just not sure I can get on board with this one.


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