Core Values for Coaches: How to use positioning to stand out
Positioning is what makes a coach memorable, and it comes straight from your values. Use yours to stand out and stop sounding like every other coach.
Tim Brownson
Life coach insurance: What cover do coaches actually need?
Life coach insurance explained: what cover you may need, what it protects against, and why being uninsured can become an expensive mess.
The Best AI Tools For Coaches
I dislike it when people start with “People are always asking me…” because it’s usually bollocks. But, ya know, seriously, people are fucking always asking me what AI tools I … Read more
15 Ways To Get Coaching Clients Fast in 2026
15 proven ways to get coaching clients, most of them free and none needing paid ads or a big following. The exact methods I used to fill my own practice.
The Ultimate Guide to Newsletters for Coaches
It’s never been more important for coaches to have a newsletter to attract clients with. This post walks you through the step-by-step process.
12 Ways to Get More Clients From Your Website in 2026
Most coaches are struggling to get coaching clients willing to pay them what they are worth. One reason is that most coaching websites sit somewhere on the scale between inadequate … Read more
How to write brilliant AI prompts
TL:DR: If you’re using AI tools like ChatGPT or Claude to create content and still struggle to get coaching clients, your prompts are the problem. This guide teaches the CRAFTY method … Read more
The ICF Global Coaching Study 2025 (what a load of bollocks)
If the 2025 ICF Global Coaching Study were a person, it would be Donald Trump. A few grains of truth wrapped up in some high-class bullshittery, self-delusion, and fantasy that … Read more
7 reasons coaches should be using NotebookLM
If you want a broader array of AI tools to help you with your coaching practice, check out the best AI tools for coaches. Most coaches are more familiar with … Read more
Do Coaches Need ICF Accreditation in 2025?
TL:DR Generally speaking, coaches don’t need ICF accreditation. Coaching isn’t regulated, clients rarely ask, and marketing matters more. However, if targeting corporate or executive clients, ICF credentials (ACC, PCC, MCC) … Read more