Core Values for Coaches: How to use positioning to stand out
Positioning is what makes a coach memorable, and it comes straight from your values. Use yours to stand out and stop sounding like every other coach.
General Marketing
Coach the life coach posts that are more general in nature.
How to start a coaching business in 2025 (and make it successful!)
TL;DR: Starting a successful coaching business in 2025 requires more than passion; it demands strategic preparation and effective marketing. While many new coaches struggle due to a lack of business … Read more
Is a Life Coach Directory a Good Idea for Coaches in 2025?
Life coach directories in 2025 have become a ‘race-to-the-bottom’ for coaches desperate for clients. Free listings can help, but paying for leads mostly nets tire-kickers and the kind of person … Read more
How Much Do Life Coaches Charge?
TL:DR There is no “going rate” for life coaches, or any coaches for that matter. Setting your pricing based on what you are worth and the value you can deliver. … Read more
34 Best Coaching Books for Life Coaches (and one to skip)
The 34 life coaching books that earned a place on my shelf across 20 years of coaching, plus the overhyped one I’d tell any coach to skip.
8 Ways to Use Ticketmaster Marketing (without the greed)
Fronted by brothers Noel and Liam Gallagher, Oasis was comfortably the most prominent British band of the ’90s and noughties. They sold records at a rate not seen since The … Read more
The 10 Traits of Highly Successful Coaches
Becoming a successful coach (meaning a fully booked coach) doesn’t happen by chance. Nor does it happen just because you really want it to happen. Or, because you’re passionate about … Read more
12 Types Of Blog Posts Life Coaches Can Write (that will blow people away)
The reality is, if you want to start a coaching business and generate clients online then you are going to have to write and/or produce audio and/or video content. It’s … Read more
8 Marketing Mistakes I’ve Made (and how you can avoid them)
Anybody who’s ever been able to legitimately claim to be a fully booked coach has made marketing mistakes. Usually a lot of them. Here are 8 big ones I made, … Read more
7 Reasons Why Successful Coaches Run Masterminds
Very few coaches run masterminds. The reasons can vary from not knowing how to run a mastermind to being unsure of how to fill one. The reality is that they … Read more