General Marketing

Very few coaches run masterminds. The reasons can vary from not knowing how to run a mastermind to being unsure of how to fill one. The reality is that they … Read more

Anybody who’s ever been able to legitimately claim to be a fully booked coach has made marketing mistakes. Usually a lot of them. Here are 8 big ones I made, … Read more

As with most industries, acronyms abound in sales and marketing. Most can be ignored, or Googled as and when you stumble across them. But there are some that are so … Read more

I’m currently working with coach Christine Errico, who has a very unique coaching niche. Christine was born with a visible birth difference, a cleft lip as well as a cleft … Read more

This year’s Coach The Life Coach survey had the most coaches partake than ever with 111 respondents. A huge thanks to those of you who took the time to offer … Read more

There are more good reasons to quit life coaching (or any coaching for that matter), or not become a coach in the first place than there are to become one. … Read more

I have mixed feelings about the ICF (International Coaching Federation). As I pointed out in my post Do Life Coaches Need ICF Accreditation, they do at least attempt to advance … Read more

This week I bit the bullet and wiped 786 people off my newsletter list. For the first time in over 3 years, my newsletter list dropped below 4,000 subscribers. You … Read more

The reality is, if you want to generate clients online then you are going to have to write and/or produce audio and/or video content. It’s virtually impossible to get your … Read more